I posted the TV spot for Apple’s “What will your verse be?” a few posts back and I mentioned that I felt it really plays off the old 2011 Levi’s Strauss “Go Forth” campaign from W+K Portland.
It wasn’t necessarily a negative comment, though I it was just a little disappointing a smart company such as Apple would pull so much from a another consumer favorite in Levi’s. I understand it’s 3 years between the campaign and they are in different industries, I just thought they could differentiate themselves a bit more.
They have kind done that with the launch for the “What will your verse be?” site. It takes the idea a bit farther than Levi’s did actually showing how the iPad has allowed people to write their verse. I would have loved to see something like this from Go Forth.
Check out Apple’s “What will your verse be?” website in the link above and if you have any thoughts or opinions let’s hear them.
(Keep it as a discussion rather than hate.)